Food Direct

Food Direct

PRIVACY NOTICE

Last Updated: April 1, 2026

This privacy notice for HMF Direct (“Company,” “we,” “us,” or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:

  • Visit our website at https://hmfdirect.com, or any website of ours that links to this privacy notice.

  • Download and use our mobile application (HMF Direct), or any other application of ours that links to this privacy notice.

  • Engage with us in other related ways, including any sales, marketing, or events.

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@hmfdirect.com

SUMMARY OF KEY POINTS

  • What personal information do we process? When you visit or use our Services, we may process personal information depending on how you interact with HMF Direct, your choices, and the products you use.

  • Sensitive Information: We do not process sensitive personal information.

  • Third-Party Information: We do not receive information from third parties.

  • How do we process your information? We process your data to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with the law.

  • Sharing Information: We may share information in specific situations and with specific categories of third parties, such as payment processors and delivery companies.

  • Safety Measures: We have technical and organizational processes in place to protect your data, though no electronic transmission is 100% secure.

  • Your Rights: Depending on your location (e.g., UK/EEA), you have specific rights regarding your personal data.

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you register, express interest in our products, or contact us. This includes:

  • Names, phone numbers, and email addresses.

  • Mailing and billing addresses.

  • Usernames and passwords.

  • Debit/credit card numbers (processed via Shopping OS; see their policy at https://shoppingos.com/legal-agreements/).

Information automatically collected

We automatically collect certain technical information when you visit our Services, including:

  • Log and Usage Data: IP addresses, browser settings, and activity timestamps.

  • Device Data: Hardware model, operating system, and device identifiers.

  • Location Data: Precise or imprecise geolocation depending on your device settings.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your information for several legitimate business purposes:

  • Account Management: To facilitate account creation and authentication.

  • Order Fulfillment: To manage your purchases, payments, returns, and exchanges.

  • Support: To respond to inquiries and solve potential service issues.

  • Marketing: To send promotional communications (you may opt-out at any time).

  • Safety: To protect our Services from fraud and monitor security.

3. WHAT LEGAL BASES DO WE RELY ON?

Under the UK GDPR and EU GDPR, we rely on the following legal bases:

  • Consent: When you have given us permission for a specific purpose.

  • Performance of a Contract: When processing is necessary to fulfill our service agreement with you.

  • Legitimate Interests: For business improvements, marketing, and fraud prevention.

  • Legal Obligations: Where necessary to comply with the law or law enforcement.

4. WHEN AND WITH WHOM DO WE SHARE YOUR DATA?

We may share your data with third-party service providers who perform work on our behalf, specifically:

  • Payment Processors: To securely handle transactions.

  • Delivery Companies: To ensure your orders reach your address.

  • Business Transfers: In connection with any merger, sale of assets, or acquisition.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

We keep your personal information only for as long as necessary to fulfill the purposes outlined in this notice, typically for the duration your account remains active, unless a longer period is required by tax or accounting laws.

6. WHAT ARE YOUR PRIVACY RIGHTS?

In the UK and EEA, you have rights including:

  • Access: Requesting a copy of your data.

  • Rectification/Erasure: Asking us to fix or delete your data.

  • Withdrawal of Consent: You can change your mind about data processing at any time.

  • Account Review: You can update or terminate your account via your settings.

To exercise these rights, please contact us at info@hmfdirect.co.uk.

7. CONTACT US

If you have questions or comments about this notice, you may contact us at:

HMF Direct

Email: info@hmfdirect.com

Scroll to Top